Partnership:

EVERYDAY ITALIAN and Pyrex Glassware

Description:
Food Network and Pyrex Glassware teamed up to promote EVERYDAY ITALIAN with Giada''s Taste Tour of Rome Instant Win Game. Consumers could play the game by purchasing specially-marked Pyrex Glassware products during the promotional period. If the package the consumer purchased contained a game piece with a winning message, the consumer won the Grand Prize. One Grand Prize winner received a four-night trip for two to Rome, Italy with four dinners provided at a Giada De Laurentiis recommended restaurant in Rome. The Grand Prize winner also received a two-night trip for two to Los Angeles or New York City to have dinner with Giada De Laurentiis and $5000 spending money. The sweepstakes began July 15, 2008 and ended December 31, 2008.
Partnership Opportunity:
EVERYDAY ITALIAN/Television
Partner/Category:
Pyrex Glassware /Household
Timing:
November 4th Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-12
Companies Involved
Tuck

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