British beauty brand Charlotte Tilbury is partnering with the F1 Academy, making it both the first beauty brand to sponsor the F1 Academy, a new project developed by Formula 1 to help female drivers progress further in motorsport, and the first female-founded brand to do so.

The F1 Academy 2024 partnership will see Charlotte Tilbury spotlight the academy’s 15 young female drivers, all aged 16-25, and their careers and achievements, to raise more awareness about the opportunities the sport has to offer women.