Partnership:

FAME and Crunch Fitness Gym

Description:

MGM Distribution Company and Crunch Fitness Gym teamed up to promote the theatrical reenactment of FAME. Crunch Fitness Gym has created a FAME class, inspired by the original film. The class combines unforgettable music, hard work, determination and foot-stomping dance of the pop culture phenomenon. The class is being offered exclusively at select Crunch location in New York, Miami, San Francisco, and Los Angeles. Crunch is offering a free guest pass to Crunch Fitness Gym to tryout the class. The consumer had to fill out a form to print out the free pass.

Partnership Opportunity:
FAME/Theatrical
Company:
MGM
Partner/Category:
Crunch Fitness Gym /Retail
Timing:
September 3rd Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-21
Companies Involved
MGM
Tuck

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