Partnership:

FAME and Johnny Rockets

Description:
MGM Studios and Johnny Rockets teamed up to promote FAME with a national talent search and a sweepstakes. The FAME National Talent Search took place at select Six Flags theme parks across the country from July 18 through August 23, 2009. The search awarded one Grand Prize winner with a $5,000 cash prize, a four-night trip to Los Angeles for a meet and greet with Hollywood talent and studio executives, a photo spread in OK! Magazine, a one-year Johnny Rockets VIP card, a $250 Sephora gift card and a performance recorded for the FAME DVD. Johnny Rockets promoted the talent search on its website along with in-restaurant point-of-purchase displays and check inserts. Additionally, Johnny Rockets hosted the Get the FAME-ous Treatment sweepstakes with customers having the chance to win FAME-related prize packages.
Partnership Opportunity:
FAME/Theatrical
Company:
MGM
Partner/Category:
Johnny Rockets /Dining
Timing:
September 3rd Quarter
Target:
Family
Adults
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2025-04-28
Companies Involved
MGM
MGM
Tuck

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