MGM Studios and LG teamed up to promote the theatrical release of FAME. The promotion centered around a co-branded website at www.lgfameus.com where fans could view exclusive photos and video from the film. Consumers can also enter and online contest by uploading videos of them singing and dancing to the original theme song. Contestants are encouraged to post their videos on Facebook, MySpace and other sites as well. Visitors to the site can then vote for their favorite videos. For every vote cast, LG donated to VH?s Save the Music Foundation that helps restore music education programs across the country. LG will pick one winner from the contest who will receive $50,000. The promotion ran from August 25 through October 5, 2009.