Partnership:

Fandango and Chick-fil-A

Description:

Fandango partnered with Chick-fil-A  on a promotion that brought the movie offerings of Fandango to Chick-fil-A kids meals.

The partnership consisted of a promotion in which customers who bought a Chick-fil-A kids meal would receive a movie-themed booklet inside their meal. This booklet contained puzzles, word finds and other activities along with tear-off play tickets that kids could give to their friends/family as a way to invite them to a movie night, courtesy of Fandango.

The last page of said booklet contained a Fandango Reward Code that gave the consumer a FandangoNOW Promo Code that was vaild toward a full value rental of any G or PG family film.

Partnership Opportunity:
Fandango/Premiums and Incentives
Company:
Fandango
Partner/Category:
Chick-fil-A /Dining
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
On Pack
Product Bundle
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2020-05-01
Companies Involved
Tuck

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