Partnership:

Fantastic Beasts and Where to Find Them and Amazon

Description:

Warner Bros. Pictures and Amazon partnered to celebrate the November release of FANTASTIC BEASTS AND WHERE TO FIND THEM. From November 6-20, 2016, if an Amazon user typed in one of five spells from the movie into the search bar, a magical effect covered the screen before taking the user to a FANTASTIC BEASTS AND WHERE TO FIND THEM landing page, which featured information about the movie and products for sale. Amazon teasted the different spells via social messaging. 

 

 

 

 

Partnership Opportunity:
Fantastic Beasts and Where to Find Them/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Amazon /Online
Timing:
4th Quarter 2016
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Other
Created On:
2020-11-30
Last Modified on:
2016-11-17
Companies Involved
Tuck

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