Partnership:

FAO Schwarz and Lunchables

Description:

FAO Schwarz teamed with Lunchables to create "Lunchabuilds" - a limited-edition building kit for kids. 

The kits included three different experiences: explorer, architect, and biologist. In the kit is a Lunchable, blueprint, and an out-of-this-world experience. The kits are $100 USD and are exclusively sold online at FAOSchwarz.com 

The experiences offered in the Lunchabuilds Explorer Kit include the Virginia Space Flight Academy, Camp Kennedy Space Center, and Space Center Houston. The Lunchabuilds Architect Building Kit includes experiences at the Empire State Building, The Space Needle, or The Gateway Arch. The Lunchabuilds Biology Kit includes experiences at the San Diego, Bronx, or Omaha Zoo. 

To celebrate the partnership, Lunchables took over FAO Schwarz's New York City location which features larger than life Lunchables creations throughout the store and in their storefront windows. The larger-than-life builds include a 6-foot-tall Cracker Stacker rocket ship, a Kabobble Trojan Horse and a Pepperoni Pizza UFO. 

Partnership Opportunity:
FAO Schwarz/Toys
Partner/Category:
Lunchables /CPG
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
POP Display / End Cap / Shelf-Talker
Window Clings / Banners / Decals
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-09-20
Last Modified on:
2021-09-20
Companies Involved
Tuck

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