Target and FAO Schwarz inked a multiyear deal agreement that enhanced the reach and assortment of both retailers’ efforts in the toy space.

Beginning in mid-October 2022, FAO Schwarz toys were available exclusively at Target stores, Target.com, and FAO Schwarz stores. The news arrived alongside the 10th annual edition of Bullseye’s Top Toys List, now presented by FAO Schwarz. As part of the arrangement, visitors to the FAO Schwarz flagship store in New York City’s Rockefeller Center found a selection of Bullseye’s Top Toys in a pop-up shop within the iconic retail destination.

Target also said that all of its toy departments from coast to coast featured dedicated space for FAO Schwarz, including store displays to highlight hot toys for the holidays. Additionally, the live toy demonstration experiences that FAO Schwarz is known for came to select Target stores and was featured as videos on Target.com throughout the season.