Partnership:

FAT ALBERT and NBA

Description:
Twentieth Century Fox teamed up with the NBA to promote the theatrical release of FAT ALBERT, in theaters Dec. 25. An All-Star Balloting television commercial featuring characters from FAT ALBERT and NBA Legend Bill Walton was aired on ABC, TNT, ESPN and NBA TV during NBA games. Also, a FAT ALBERT print ad was featured on the paper ballots.
Partnership Opportunity:
FAT ALBERT/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
NBA /Sporting Goods
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-12-19
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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