Taco Bell and Pandora partnered for Taco Bell's FEED THE BEAT initiative. Since creattingd FEED THE BEAT in 2006, Taco Bell has helped support more than 900 artists by helping fans discover new bands and helping those bands get new fans. The exclusive Pandora station featured curated music, tour and show announcements, allowing the brand to engage with listeners around a shared passion for new music and food, while tying in different menu options. And twice a year, $500 in Taco Bell gift cards were given to 100 touring artists to keep 'em going on the road - no strings attached! The program has boosted exposure for various artists by giving them a stage at events around the country, featuring their music in national television commercials, and providing amplification through Taco Bell’s social channels.