Partnership:

Fender and Wrangler

Description:

Worldwide denim brand Wrangler and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer moving music culture forward, today announced a second global launch of the exclusive collaboration featuring attention-grabbing denim looks and new guitar accessories.

The second Wrangler x Fender collaboration featured a variety of men’s and women’s long-sleeve and short-sleeved graphic tees, as well as staple denim jackets and vests in a variety of washes and finishes with durable stitching and striking details.

The women’s line spotlighted bold patterns and washes, including a black corduroy catsuit as well as eye-catching metallic and leopard print jeans. The collection also resurrected the bestselling men’s jacket featuring Fender’s logo on authentic Wrangler denim.

Additionally, fans could look forward to guitar accessories in the new Wrangler x Fender Collection – featuring gold-stitched straps crafted in Wrangler denim, denim-wrapped 3-ply hardshell guitar cases featuring the iconic Wrangler pocket design and classic Fender tortoiseshell 351 shaped picks for easy gripping.

The second launch of the Wrangler x Fender men’s and women’s line was available on Wrangler.com, Fender.com and in key retailers including Boot Barn, Urban Outfitters, Wiseman’s Western and specialty boutiques. Clothing retail prices ranged from $60-$250 and accessories retail prices ranged from $9.99-$89.99.

Partnership Opportunity:
Fender/Music
Partner/Category:
Wrangler /Fashion
Timing:
March 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-04-04
Last Modified on:
2023-04-07
Companies Involved
Tuck

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