To support the release of the animated film, FERDINAND, 20th Century Fox and 1-800-Flowers.com partnered for a promotion. For a limited time, fans could order the “Irristi-bull Boquet” for their loved ones. Consumers also had the opportunity to win a trip for four to Cancun with the “Stop and Smell the Roses” sweepstakes. From December 5 – 22, 2017, participants could submit an online entry form for the chance to receive a three-night stay, including hotel and airfare accommodations, as well as various vacation activities such as horseback riding and city tours.