Description:
To promote the theatrical release of FERDINAND, 20th Century Fox and Little Debbie teamed up for a sweepstakes. Fans had the opportunity to win a FERDINAND plush toy animal, which was 24 inches high and 36 inches wide, by submitting a printed entry form on-site at a participating retailer. The sweepstakes period ran from November 2017 – January 2018.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Little Debbie /CPG
Timing:
4th Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
On Pack
On Pack
Media Elements:
Email
Signage
Social Media
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-12-08
Companies Involved
20th Century Fox Filmed Entertainment
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