The Style Network and City of Hope have partnered to take action in the fight against breast cancer with a year-round initiative, "Fight with Style." Style produced a special PSA that supports City of Hope and promotes early detection, including directions and demonstrations for performing breast self-exams. As part of the "Fight With Style" campaign, Jennifer Fisher Jewelry created custom-designed gold and silver necklaces available for purchase at jenniferfisherjewelry.com through August 2010. A total of $50 from the sale of each gold necklace and $10 from the sale of each silver necklace will be donated to City of Hope. The Style Network promoted the Jennifer Fisher Jewelry initiative on-air, online and in a special "Fight with Style" PSA featuring celebrities wearing the jewelry in further support of the cause.