Description:
Announced in January 2024, Square Enix and Sony TV collaborated on a co-marketing partnership in the US and Canada. Sony BRAVIA XR™ TV was the official gaming TV for the release of FINAL FANTASY VII REBIRTH.The program was supported with an on-device TV promotion, e-commerce support,
retail promotions via video content, O&O, and
product for activations for the Butterfinger
sweepstakes.
Partnership Opportunity:
Company:
Square Enix
Partner/Category:
Sony /Tech
Timing:
1st Quarter 2024
Target:
Male
Female
Adults
Teens
Female
Adults
Teens
Promotional Elements:
In-Store / Retail
Media Elements:
Online
TV Spot
TV Spot
Created On:
2024-04-12
Last Modified on:
2025-04-01
Companies Involved
Square Enix
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