Partnership:

FINDING NEMO and McDonald's

Description:

Disney/Pixar partnered with McDonald's for a promotional efforts from May 30-June 26, 2003 that offered eight characters from the movie FINDING NEMO in their Happy Meals. To further promote the release of FINDING NEMO, McDonald’s also offered an online, on-air scavenger hunt that required kids to find a secret web address embedded in various national TV spots. The first 100 viewers to log on to the mystery site receive free FINDING NEMO tickets, a McDonald’s Gift certificate and were entered into a sweepstakes for a trip for four to Walt Disney World in Florida. The commercial was be available for replay at www.mcdonalds.com. Supported by a national campaign including TV spots, on pack, P.O.P. displays and online support.

Partnership Opportunity:
FINDING NEMO/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
McDonald's /Dining
Timing:
2nd Quarter 2003
Target:
Tweens
Promotional Elements:
Branded Content
Media Elements:
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-01-24
Companies Involved
Tuck

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