Partnership:

Fisher-Price and PetSmart

Description:

PetSmart and Fisher-Price designed a collection of dog toys to support a healthy, happy puppy or dog that is playful at heart. Items aimed to target specific developmental needs with teething, calming and interactive toys that support a growing pup.

Pet owners could get their dog toys similar to their kids’ with the new Fisher-Price collection, available in stores and online at PetSmart. For more than 90 years, Fisher-Price had made playful and educational toys for infants, toddlers and preschoolers. Those famous toys, like the Rock-a-Stack and the Xylophone, are now available for the furry pet in need of play, interaction and comfort.

The full PetSmart Fisher-Price Pets collection can be found in stores and on PetSmart.com and includes the following toys:

  • Sound Bites: The classic Fisher-Price Xylophone has new twists: the instrument’s keys are bone-shaped and the toy is made of soft materials to keep a puppy occupied and soothed. The soft and cuddly plush toy also is preset with everyday household noises, like doorbells and alarm beeps, to help normalize those sounds for dogs.
  • Attack-A-Stack Chase & Toss Toy: The Rock-a-Stack ring toy has become an ultra-fun toy for pups, officials said. Rings can be removed from the rope holder and tossed or rolled around and the rope doubles as a tug toy. Like its human counterpart, the stackable rings encourage different ways to play and interact, encouraging mental and physical activity.
  • Pull Along Rocket: This childhood favorite has become a rope toy with fabric tails to tease dogs’ prey drive for added mental stimulation and fun.

Partnership Opportunity:
Fisher-Price/Toys
Partner/Category:
PetSmart /Retail
Timing:
January 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-01-31
Last Modified on:
2023-02-02
Companies Involved
Tuck

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