Partnership:

Florida Georgia Line & SoulCycle Team Up For Album Release Rides: 'Can't Say I Ain't Country' and SOULCYCLE

Description:
Big Machine Label Group and SoulCycle teamed up to host the first-ever Florida Georgia Line ‘Can’t Say I Ain’t Country’ Album Release Ride during Grammy Weekend. Hosted at the SoulCycle in West Hollywood, CA, Tyler Hubbard of FGL and his wife Hayley joined the ride along with key partners and press who heard the new music for the first time on the bike. SoulCycle instructors developed an exclusive playlist incorporating NEW music from FGL’s new album, such as ‘Speed of Love,’ and all-time favorites like ‘This Is How We Roll,’ ‘Cruise’ and Grammy-nominated song, ‘Meant To Be.’ SoulCycle hosted FGL Country-Themed Rides in select studios around the country during the week of album release. If you want to put it on repeat as much as we do, download or stream their much-anticipated fourth studio album, ‘Can’t Say I Ain’t Country’ now! https://FGL.lnk.to/CSIACSoulCycle
Partnership Opportunity:
Florida Georgia Line & SoulCycle Team Up For Album Release Rides: 'Can't Say I Ain't Country' /Music
Company:
Big Machine Label Group
Partner/Category:
SOULCYCLE /Sports
Timing:
February 1st Quarter 2019
Target:
Male
Female
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Social Media
Celebrity Appearance / Endorsement

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2019-02-20
Companies Involved
Big Machine Label Group
Big Machine Label Group
Christine S
Christine S Vice President, Strategic Partnerships Company Pending
Tuck

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