Paramount Pictures teamed up with Boot Barn to promote the theatrical release of FOOTLOOSE. Boot Barn hosted a sweepstakes running throughout September 2011, up until October 15th, 2011. In-store point of sale materials in more than 80 retail locations, direct mail, e-blasts, and bootbarn.com prompted eligible partipants to enter to win a weekend trip for two to Hollywood, including a studio tour of Paramount Pictures and a Boot Barn gift certificate.