Description:
Paramount Pictures teamed up with Foot Petals to promote the release of FOOTLOOSE. Foot Petals created special edition FOOTLOOSE-inspired shoe cushions which were sold exclusively on HSN, in-store at Dillard`s and online at zappos.com. In-store displays and on-pack messaging supported the movie themed tie-in.
Partnership Opportunity:
FOOTLOOSE/Theatrical
Company:
Partner/Category:
Foot Petals /Retail
Timing:
October 4th Quarter 2011
Target:
Female
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-09-27
Companies Involved
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