Description:
Paramount Pictures teamed up with Greyhound to promote the theatrical release of FOOTLOOSE. Greyhound offered a national "Cut Loose" sweepstakes giving consumers the chance to win Greyhound tickets and Footloose-themed prizes. Support included counter cards in 90 Greyhound stations, messaging on boarding passes, ticket jackets and online banner ads.
Partnership Opportunity:
FOOTLOOSE/Theatrical
Company:
Partner/Category:
Greyhound /Travel
Timing:
October 4th Quarter 2011
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-09-27
Companies Involved
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