Formula 1 Racing and Zoom Video Communications partnered to enhance the experience at Formula 1 races.

Through this partnership, many activations were made possible during the 2021 FIA Formula One World Championship and beyond. Zoom delivered comprehensive communication services and worked with Formula 1 to bring new business and hospitality opportunities through unique live-sport experiences during and beyond an ongoing pandemic.

In 2020, the two brands collaborated for a successful Virtual Paddock Club experience, which continued during the 2021 season as part of this partnership agreement, which commenced with the Formula 1 Gulf Air Bahrain Grand Prix in March 2021.

During 21 races throughout the 2021 F1 season, guests were able to join a Virtual Paddock Club through Zoom, where they were able to experience a variety of virtual hospitality offerings, which included live insights and updates from legends of the paddocks. Additionally, guests could also join the Virtual Paddock Club onsite at several individual races or use Zoom Rooms that were set up in the Paddock Club Business Lounges so they could conduct other business. Thanks to Zoom, F1 guests, global partners, and F1 teams could enjoy a seamless and exclusive experience, whether on site or virtually.