Epic Games and Axe partnered for an in-game landscape and experience in FORTNITE called the Mistaverse.

The Mistaverse, in addition to being a verbal play on the brand’s misting body spray products, was a virtual island where Fortnite players can play ‘Capture the Flag,’ a popular game within the Fortnite universe. The idea for the branded virtual space was based on ‘Med Mist,’ an healing spray that revives players in Fortnite.