Description:
Epic Games' FORTNITE teamed up with WB's Deadpool on exclusive items for FORTNITE season's 2 Battle Pass.
The partnerships allowed players to unlock a Deadpool skin for their characters so they can play as the popular anti-hero in-game. The partnership also allowed players to unlock Deadpool inspired weapons and additional Costumes.
The Deadpool exclusive items were available to anyone who bought the FORTNITE Season 2 Battle Pass.
Partnership Opportunity:
Fortnite/Gaming & Esports
Company:
Epic Games
Partner/Category:
Deadpool /Theatrical
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults 25-34
Adults 35-44
Adults
Female
Tweens
Teens
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Product Bundle
Other
Event / Activation / Experiential
Premiums / Giveaways
Product Bundle
Other
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-04
Companies Involved
Epic Games
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