Epic Games partnered with Ferrari on an in-game FORTNITE promotion.

The exciting partnership between Epic Games and the luxury automotive brand represented FORTNITE's first licensed car deal. The collaboration consisted of branded Ferrari sports cars being digitally introduced into the world of FORTNITE.

Fortnite announced and promoted this partnership on Twitter with an in-game image of a vehicle adorned with Ferrari's iconic logo. The tires of the car read "FORTNITE" and, in the reflection on the car's sleek paint, viewers could spot the game's well-known flying Battle Bus.