Partnership:

Fortnite and Ferrari

Description:

Epic Games partnered with Ferrari on an in-game FORTNITE promotion.

The exciting partnership between Epic Games and the luxury automotive brand represented FORTNITE's first licensed car deal. The collaboration consisted of branded Ferrari sports cars being digitally introduced into the world of FORTNITE.

Fortnite announced and promoted this partnership on Twitter with an in-game image of a vehicle adorned with Ferrari's iconic logo. The tires of the car read "FORTNITE" and, in the reflection on the car's sleek paint, viewers could spot the game's well-known flying Battle Bus.

Partnership Opportunity:
Fortnite/Gaming & Esports
Partner/Category:
Ferrari /Automotive
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2021-07-28
Last Modified on:
2021-08-02
Companies Involved
Tuck

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