Description:
Epic Games teamed with Funko to promote their gaming hit FORTNITE with the release of a line of themed toys and collectibles. The Fortnite branded collection will feature more than ten different product lines including Funko’s iconic Pop! figures, 5 Star figures, Pint Size Heroes, Vynl, keychains, POP! apparel and more. The promotion was announced after the 2018 ComiCon and will officially launch in the 2018 holiday season, and the collection will be available for purchase at a broad array of retailers worldwide.
Partnership Opportunity:
Fortnite™/Gaming & Esports
Company:
Epic Games
Partner/Category:
Funko, Inc. /Toys
Timing:
4th Quarter 2018
Target:
Male
Female
Family
Female
Family
Promotional Elements:
Collectible
Media Elements:
Online
Signage
Social Media
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-28
Companies Involved
Epic Games
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