Epic Games partnered with Nike to celebrate Nike's Jordan Brand with a Fortnite promotion.

Nike and Epic Games collaborated to bring Nike's Jordan Brand into the world of Fortnite with a product integration that included new characters. The in-game promotion consisted of these new characters wearing some of the athletic apparel brand's signature line of sneakers.

The Fornite and Jumpman partnership included two distinct players skins available for a limited time. These downloadable character variants wore Jordan Brand Air Force 1s in a variety of colors, such as the black and red. 

The Jumpman product integration also promoted a new Fortnite racing game mode called Downtown Drop.