Description:
Epic Games' partnered with TikTok for a FORTNITE emote contest.
The partnership consisted of TikTok collaborating with Fortnite to create the Emote Royale Contest. This contest allowed FORTNITE players to create their own dance, upload it to TikTok and then have the chance to have their dance animated in FORTNITE.
Additional prizes included 25,000 in-game V-Bucks, real-life swag, and more.
Partnership Opportunity:
Fortnite/Gaming & Esports
Company:
Epic Games
Partner/Category:
TikTok /App
Timing:
January 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-06-09
Companies Involved
Epic Games
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
