Partnership:

Fortnite and WB

Description:

Epic games partnered with WB Pictures to bring Batman and Fortnite together in an epic crossover event. 

The partnership turned the popular in-game location "Tilted Town" into "Gotham City" and added a "Caped Crusader Pack" full of Batman-themed cosmetics and weapons. Players could make their characters look like Batman or Catwomen with limited-edition skins. They could have also used popular Batman gadgets such as the "Batman Grapnel Gun, Explosive Batarang, and even glide using the Bat Cape.  

Partnership Opportunity:
Fortnite/Gaming & Esports
Company:
Epic Games
Partner/Category:
WB /Theatrical
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Event / Activation / Experiential
Other
Media Elements:
In-Game / In-App Integration
Micro site
Mobile
Online
Social Media
TV Spot
Other
Created On:
2020-11-30
Last Modified on:
2019-10-02
Companies Involved
Epic Games
Epic Games
Tuck

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