Walt Disney Studios partnered with Subway for the theatrical release of FRANKENWEENIE. Subway hosted an online sweepstakes where contestants had to desin and create their own FRANKENWEENIE-inspired pet online at disney.com/subwayfreshtake. 20 Grand Prize winners were selected to receive a digital graphic art tablet. The sweepstakes ran from September 4, 2012 through October 19, 2012. FRANKENWEENIE released in theaters October 5, 2012.