Today, Chicken of the Sea launches its newest ad creative, refreshing its iconic jingle with none other than musical artist - and longtime brand fan and tuna lover - Jessica Simpson! The collaboration includes a refreshed version of Chicken of the Sea's classic 1960s jingle, and the launch of the Chicken of the Sea Wild Caught Light Tuna Packet with Frank's RedHot®, a ready‑to‑eat tuna packet seasoned with Frank's RedHot® Original Cayenne Pepper Sauce.

In the new 30‑second TV and digital spot, Jessica Simpson returns to the recording studio to perform an updated version of the classic Chicken of the Sea jingle, with a modern twist. The creative highlights her love of tuna, while showcasing the Wild Caught Light Tuna Packet with Frank's RedHot® as a convenient, flavorful source of protein that powers her through the recording session. The spot captures the spirit of Frank's RedHot's famous tagline, "I put that $#!t on everything," by emphasizing how the new tuna packet makes it easy to add a flavor boost and protein to snacks and meals anytime, anywhere.

"We couldn't imagine a better partner than Jessica Simpson to revamp our brand's beloved jingle," says Griffin Raasch, Director of Marketing at Chicken of the Sea. "And this felt like the perfect moment to announce our newest tuna packet made in partnership with Frank's RedHot®. We're excited to expand our on-the-go lineup and get this new offering directly into the hands of our consumers."

Product snapshot: Chicken of the Sea Wild Caught Light Tuna Packet with Frank's RedHot®
In this hot new product drop, Frank's RedHot® Original Cayenne Pepper Sauce meets Chicken of the Sea's savory, wild caught tuna in this boldly infused packet. The signature RedHot® flavor joins the brand's extensive lineup of on-the-go packets, perfect for snacking or when you're looking for a delicious way to add protein to your next meal.

Key product features:

14g of lean protein per packet

70 calories per serving

Ready‑to‑eat, shelf‑stable

No prep or refrigeration required before opening

Portable format ideal for on‑the‑go snacking or quick meals

How to enjoy:

Eat straight from the packet for a convenient, flavorful protein snack

Add to salads, grain bowls, wraps, rice dishes, crackers and more

Use as a quick way to add flavor and protein to lunchboxes or office snacks

Chicken of the Sea Packets are 100% mermaid approved, which means they're flavorful, convenient and nutritious, making it perfect for you no matter your mood, cravings or occasion