Partnership:

FREAKIER FRIDAY and Crumbl

Description:
NEED TO KNOW

  • Crumbl debuts Freakier Friday-inspired Key Lime Blackberry Cake on Monday, Aug. 4

  • The flavor ties into Disney’s Freakier Friday sequel, premiering in theaters on Aug. 8

  • A surprise social media twist is teased for release day


Crumbl is celebrating the body-swap chaos of Freakier Friday with a flavor that’s just as unexpected.

Ahead of the Friday, Aug. 8 release of Disney’s Freakier Friday, the dessert chain is launching a limited-time treat inspired by the colorful sequel, with Jamie Lee Curtis and Lindsay Lohan reprising their roles as mother-daughter duo Tess and Anna Coleman, respectively.

In the highly anticipated sequel, Anna is a mom herself, navigating life with a teenage daughter and soon-to-be stepdaughter — but when strange circumstances strike again, the family is once more turned upside down.

Starting Monday, Aug. 4, Crumbl’s Freakier Friday Key Lime Blackberry Cake will be available nationwide. The delectable dessert features a vanilla cake base filled with key lime cheesecake, layered with blackberry glaze and topped with a swirl of key lime mousse.


Freakier Friday brings that perfect mix of nostalgia and fun and we couldn’t resist putting our own Crumbl spin on it,” says Rhonda Bromley, Crumbl’s vice president of public relations. “Plus, who doesn’t love a dessert with a plot twist?”






Andrew Eccles/Disney

Jamie Lee Curtis as Tess Coleman and Lindsay Lohan as Anna Coleman in Disney's FREAKIER FRIDAY.



Fans can also expect more surprises on Aug. 8, when Crumbl teases that things “will get even freakier” when a "flavorful swap" occurs, so fans are encouraged to be on the lookout.


The cake will only be available through Saturday, Aug. 9, at all Crumbl locations.

Partnership Opportunity:
FREAKIER FRIDAY/Theatrical
Company:
Disney
Partner/Category:
Crumbl /Dining
Timing:
August 3rd Quarter 2025
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
Media Elements:
Online
Social Media
Created On:
2025-08-14
Last Modified on:
2025-08-14
Companies Involved
Disney
Disney
Tuck

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