Fred Segal teamed up with Tubi's original series THE FREAK BROTHERS to give non-trippers a one-of-a-kind sensory overloading experience. 

A truly immersive psychedelic pop-up was set up at Fred Segal’s iconic flagship store on Sunset Boulevard in celebration of the launch of Tubi’s first original animated series THE FREAK BROTHERS. Upon entering this psychedelic world, fans could experience features inspired by one of the episodes, which gives a nod to the famous Willy Wonka factory. As fans entered the 1960s/70s-vibing “Freak Brothers Basement”, fans were greeted with giant mushrooms, joints, and flowers that were grown out of the ground. Visitors could sit in a real-life version of the Freaks’ basement, experience the Everlasting Doobie, and fully observe the kaleidoscopic land. Fans could stock up on eclectic apparel and other goodies inspired by the show.

Tubi’s first original animated show brings a cult classic underground comic series into our world. The comic, which sold 45 million copies and was translated into 17 different languages, is about a fictional stoner trio from the late 60s. In the show, the stoners wake up after smoking a magical strand of weed that put them in a 50-year sleep and now must adjust to living in present-day San Francisco with new housemates.

The cast includes Woody Harrelson as “Freewheelin’ Franklin Freek”, John Goodman and “Fat Freddy Freekowtski”, Pete Davidson as “Phineas T. Phreakers”, and Tiffany Haddish as “Kitty”. The show also stars Adam Devine, La La Anthony, Andrea Savage, Blake Anderson, and rapper ScHoolboy Q.

On December 6, stars of the show Phil LaMarr, Danny Gendron, Blake Anderson, Pete Davidson, John Goodman, and Andrea Savage made an appearance at the pop-up experience. At the event, the stars walked the red carpet, do some interviews for fans, and got to enjoy the basement set-up that fans could also experience.