Partnership:

Free Guy and Xbox

Description:

Disney and Twentieth Century Studios teamed up with Xbox to celebrate the release of FREE GUY.

To celebrate FREE GUY, the star of the movie Ryan Reynolds participated in a social media Xbox promotion in which he hosted Xbox Game Pass' "Non-Player Character Awards." The mock-ceremony honoured the NPCs in Xbox games which tied into the plot of FREE GUY in which an in-game NPC gains sentience. 

The video promoted Game Pass while included references and branding from FREE GUY.

Partnership Opportunity:
Free Guy/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Xbox /Gaming & Esports
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-07-29
Last Modified on:
2021-07-29
Companies Involved
Microsoft Xbox
Tuck

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