Adidas and Twitter partnered to stream eight high school football games in the fall of 2018. The series, Friday Night Stripes, runs September 7th through November 9th, 2018. The promotion featured teams from California, Nevada, Indiana, Georgia, and Florida. Live coverage for each game was available globally to Twitter’s logged-in and logged-out audience and could be accessed via @adidasFballUS on computers, tablets and mobile devices. The live streams were also be accompanied by a Twitter timeline, featuring related real-time conversation to create a unified experience for viewers to watch, Tweet and view commentary about high school football’s top teams.