Partnership:

Friends and The Coffee Bean & Tea Leaf

Description:

Warner Bros. partnered with The Coffee Bean & Tea Leaf for a promotion celebrating the 25th anniversary of the television show FRIENDS.

The promotion consisted of The Coffee Bean & Tea Leaf unveiling a limited edition collection of FRIENDS-inspired specialty drinks as well as branded teas. 

On July 31, 2019, The Coffee Bean & Tea Leaf began selling drinks named after a different character from the show. These drinks included The Joey which was a mango cold brew tea, The Monic which was a midnight mocha cold brew, The Rachel which was a Matcha Latte, The Ross which was a classic flat white, The Chandler which was a caramel coconut latte and The Phoebe which was a cookies and cream ice blended beverage.

The FRIENDS-branded coffee and teas were available at The Coffee Bean and Tea Leaf through August 27, 2019.

Partnership Opportunity:
Friends/Television
Company:
Warner Bros. Television
Partner/Category:
The Coffee Bean & Tea Leaf /Dining
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-22
Companies Involved
Warner Bros. Television
Warner Bros. Television
Tuck

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