Description:
Lionsgate partnered with Minibar Delivery to bring Friendsgiving-themed cocktails for the movie’s release.
Minibar Delivery developed Friendsgiving-themed recipes for the holiday season and the movie’s release. Four different cocktails were created: Friendsgiving Punch, Fairy Berry Friends By My Cider, and Plum Drum Prosecco Smash. To support the promotion and movie launch, director Nicol Paone hosted several Instagram Lives. Nicole and her friends chatted and made cocktails.
The partnership was supported by Lionsgate, Saban Films, Minibar Delivery, and those in the lives through Instagram posts and stories.
Partnership Opportunity:
Friendsgiving + Minibar Delivery/Home Entertainment
Company:
Lionsgate
Partner/Category:
Minibar Delivery /Beverages
Timing:
November 4th Quarter 2020
Target:
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Product Demonstrations / Sampling
Discount / Special Offer / Promo Code
Premiums / Giveaways
Product Demonstrations / Sampling
Discount / Special Offer / Promo Code
Media Elements:
Email
Influencers / Brand Ambassadors
Online
Social Media
Influencers / Brand Ambassadors
Online
Social Media
Created On:
2021-03-17
Last Modified on:
2021-03-18
Companies Involved
Lionsgate
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