Sony Pictures Entertainment, Orbitz, Montebello Towne Center and Hollywood.com joined forces to promote the theatrical release of FUN WITH DICK & JANE. The "Hollywood Heist Sweepstakes" enabled one consumer to win trip to Hollywood courtesy of Orbitz.com and an ultimate shoplifting spree for the winner and his/her partner in crime. Each won a $1000 shopping spree at the Montebello Town Center. Entries were made by filling out the online entry form at hollywood.com. The sweepstakes began Decemeber 16, 2005 and ended January 13, 2006.