Manic Panic, the hair color brand founded by punk rock pioneer sisters Tish and Snooky Bellomo, celebrated the launch of FUSER with the DJ Starter Kit, a limited-edition hair color bundle available for purchase from manicpanic.com.

The DJ Starter Kit included six top-selling hair color products in a limited-edition co-branded package. Additionally, Manic Panic hosted and managed the Manic Panic x FUSER sweepstakes, giving fans a chance to win the DJ Starter Kit, free game codes and HyperX Headphones.

The sweepstakes and DJ Starter Kit were further promoted by both brands on their social media accounts.