Description:
Today, Casio America, Inc. is excited to announce a first-of-its-kind collaboration between G-SHOCK, the brand known for its uncompromising toughness, and global footwear icon Crocs. Together, the two cultural powerhouses introduce a limited-edition collection that blends rugged utility with street-ready design, pushing the boundaries of self-expression and functional fashion.The release is the debut of Crocs Echo Wave silhouette in a glow-in-the-dark finish, marking the first partnership to feature this fan-favorite design. This exclusive design is enhanced by a custom marbled ankle strap inspired by G-SHOCK's iconic durability and precise craftsmanship. Bold and unconventional, the Echo Wave blends style with edge, making it a true standout in any setting.
This release marks a pivotal moment for G-SHOCK and Crocs with the introduction of a modular watch case that can be worn on the wrist or snapped directly into a specially designed Crocs Echo Wave. The watch case is easily removed from the strap and seamlessly transitioned into the clog's rivet system, redefining how and where a watch can be worn. Whether on your wrist or integrated into your footwear, the timepiece is designed to move with you, boldly and on your terms.
The new timepiece is designed with the following features:
- Shock-Resistant structure
- 200 Meter Water resistance
- World Time (48 cities / 31 Time Zones)
- 1/100-sSecond Stopwatch
- Countdown Timer
- 5 Daily Alarms
- Double LED light (Super Illuminator)
Starting May 27th, the G-SHOCK Echo Wave Bundle will retail for $200 at select wholesale partners, and on Crocs.com. For more information about new releases and the G-SHOCK brand, visit gshock.casio.com/us.
Partnership Opportunity:
G-SHOCK/Tech
Company:
Casio America, Inc
Partner/Category:
Crocs /Fashion
Timing:
May 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Licensed Product
On Pack
Product Bundle
Media Elements:
Micro site
Online
Online
Created On:
2025-05-27
Last Modified on:
2025-05-27
Companies Involved
Casio America, Inc
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