Description:
Warner Bros. Consumer Products partnered with beer company Mikkeller to release a GAME OF THRONES beer.
The partnership consisted of Warner Bros. Consumer Products collaborating with Mikkeller to unveil a beer that celebrated the 10 year anniversary of the iconic series' debut. The Mikkeller GAME OF THRONES beer had custom labelling and on-pack promotion for the series.
The partnership launched the 'Iron Anniversary IPA'. This IPA was the first in a series of GAME OF THRONES beers from Mikkeller.
Partnership Opportunity:
Game of Thrones/Television
Company:
Warner Bros. Consumer Products
Partner/Category:
Mikkeller /Beverages
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-04-09
Last Modified on:
2021-04-19
Companies Involved
Warner Bros. Consumer Products
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
