Saputo and GAME BOY ADVANCE SP launched the "100 Winners, 100 Days" promotion. To play, participants found a game code on individually wrapped Frigo Cheese Heads products or could receive an open game code by mail. Codes could then be entered by visiting www.frigocheeseheads.com. Each day of the promotion at 5pm EST a winner was randomly drawn and notified via email that they had won. 100 prize winners received one Limited Edition Torchic GAME BOY ADVANCE SP Video Game System, one copy of Pokémon Ruby, one copy of Pokémon Sapphire for the GAME BOY ADVANCE, and one Pokémon-e TCG: EX Dragon Theme Deck and Booster. ARV $25,000. Promotion ran 02/16/2004 through 05/25/2004.