Description:
Topps partnered with FYE to create an exclusive line of branded cereal, chocolate bars, and energy drink featuring the Garbage Pail Kids.
The product line featured Garbage Pail Kids characters and artwork and was made available at FYE stores and also at fye.com.
In addition to consumable offerings, the collection included licensed apparel and collectible items. The collection ranged from Garbage Pail Kids cereal to licensed T-shirts.
Partnership Opportunity:
Garbage Pail Kids/CPG
Company:
The Topps Company, Inc.
Partner/Category:
FYE /Retail
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-13
Companies Involved
The Topps Company, Inc.
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