Garfield, the quintessential couch potato, was featured in a $7 million-plus tie-in between Ashley Furniture Industries and Twentieth Century Fox`s GARFIELD: THE MOVIE. Retailers rewarded consumers buying recliners or furniture packages with a Garfield gift with purchase. The stores also promoted a Father`s Day coloring contest for kids, with the winning Garfield drawing netting an Ashley recliner. Ashley also held a national sweeps featuring a grand-prize trip to the movie`s premiere complete with hotel accommodations and an 18-piece Ashley home entertainment room with a JVC projection TV and home theater. The sweeps ran through Aug. 1, 2004. In support of the campaign, Ashley Furniture Industries booked over 100 million circulars promoting the tie-in and TV spots in more than 200 markets nationwide, delivering local retailer TV support that could top $7 million, according to Bob Bell, chief operating officer of Westbury, NY-based Centra Marketing, the agency handling the partnership. P-O-P, print ads, direct mail, radio, in-store and in-theater events support.