Description:
General Mills partnered with The Hershey Company to release a line of three co-branded cereals.
The partnership consisted of General Mills launching three customized cereals in collaboration with The Hershey Company. These three Hershey Flavors of General Mills cereal were Hershey's Kisses cereal, Jolly Rancher cereal and Reese's Puffs Big Puffs.
These cereals were available in select stores in January 2020 and nationwide in March 2020.
Partnership Opportunity:
General Mills/CPG
Partner/Category:
The Hershey Company /CPG
Timing:
December 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-02
Companies Involved
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