GHOST, a lifestyle brand of sports nutrition products, energy drinks, dietary supplements, and apparel, and Cinnabon baked up a collaboration for the record books. GHOST WHEY and GHOST VEGAN were available in a "CINNABON" flavor, which delivered on the quintessential taste everyone loves from their favorite bakery.

Shoppers could enjoy that beloved cinnamon roll taste in a globally compliant GHOST WHEY or GHOST VEGAN protein powder. GHOST WHEY has 25 grams of protein per serving and combines a premium 100% whey protein blend with natural digestive enzymes. GHOST VEGAN, the first authentically licensed vegan protein flavor, has 20 grams of protein per serving and is made with a premium, fully disclosed vegan protein blend of pea protein concentrate, organic pumpkin protein, and watermelon seed protein. To authentically incorporate the nostalgic taste of a Cinnabon cinnamon roll, the protein powder featured Cinnabon's signature Makara cinnamon. In addition to using the powder in your shake, you can also use it to add a protein boost to any baked good of your choice, like pancakes, muffins, and waffles.