Partnership:

Ghostbusters: Afterlife and Reebok

Description:

Sony Pictures teamed with Reebok to celebrate the theatrical release of GHOSTBUSTERS: AFTERLIFE.

The collection is inspired by characters in the movie and includes four Reebok sneakers for adults and one kids shoe version. 

The Zig Kinetica shoe is inspired by Muncher, the movie's newest character. The Instapump Fury is reminiscent of slime and available in a magenta color. The Ectoboot is inspired by both the new and old Ghostbuster movies bringing Reebok designs from the past and present together. The Answer IV shoe is inspired by the famous Keymaster and Gatekeeper dogs. 

The collection is available online and in-store starting October 15. 

Partnership Opportunity:
Ghostbusters: Afterlife/Theatrical
Partner/Category:
Reebok /Fashion
Timing:
October 4th Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-10-06
Last Modified on:
2021-10-12
Companies Involved
Tuck

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