Description:
Sony Pictures partnered with Zaxby's to celebrate the theatrical release of GHOSTBUSTERS: AFTERLIFE.For a limited amount of time, Zaxby's offered the Great 8 Boneless Wings Meal featuring its Ghostbusters-themed Cherry Grape Blaster drink. The meal included eight boneless wings tossed in one of Zaxby's 9 sauces, Texas Toast. crinkle cut fries and a small drink. The Cherry Grape Blaster drink is a Coca-Cola Freestyle drink that includes the refreshing taste of sprite packed with flavorful bursts of cherry and grape.
Partnership Opportunity:
Ghostbusters: Afterlife/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Zaxby's /Dining
Timing:
October 4th Quarter 2021
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
POP Display / End Cap / Shelf-Talker
Media Elements:
Mobile
Online
Social Media
TV Spot
Online
Social Media
TV Spot
Created On:
2021-11-16
Last Modified on:
2025-04-25
Companies Involved
Sony Pictures Entertainment
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