Partnership:

Sony Pictures Entertainment and Dave & Buster's

Description:

Sony Pictures and Dave & Buster's came together to celebrate the release of GHOSTBUSTERS with special games and drink options inspired by the film at their 79 locations nationwide. The restaurant and entertainment chain kicked off their "Summer of Games," 10 all-new games for summer-long fun, like the GHOSTBUSTERS arcade game, an exclusive two-player video game with ping pong balls that shot as many ghosts as possible in the allotted time frame. 


Dave & Buster's offered guests to play any four (4) new games free with the purchase of a $10 Power Card® or existing card reload valid with same day purchase through July 17, 2016 and featured movie-themed drinks during the promotional period. Adults could enjoy ghoulish cocktails made with Smirnoff Green Apple Vodka, Crown Royal Regal Apple whisky, Monin Granny Smith Apple, sweet n' sour and Sprite or GHOSTBUSTERS Glow Kones® & Luxe Patrón® LIT cocktails, along with kid-friendly Slimer’s Sour Slushie made with Monin Granny Smith Apple, lime, and Sprite topped with gummi worms candy. The D&B website featured the movie's official trailer and weekly specials.

Partnership Opportunity:
/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Dave & Buster's /Attractions
Timing:
2nd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Other
Media Elements:
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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